After a recent rebranding (see this), Delta Airlines launched a community site to collect ideas and suggestions from travellers. The site is pretty well designed, but I have some doubts about the right navigation part… Anyway, this is not my point here.
I think that what they propose is much to rigid. Sure, they gather some information, get users to vote on submitted ideas, … but what’s next ? Their site offers very poor interactivity. Actually it is more an advertising site than a community site.
Their “about” page states that “very soon, though, it will evolve into something truly collaborative—truly revolutionary”. So it will be interesting to see how they will develop it and turn it into a real customer feedback management.
So far, the most interesting online CFM I have seen is feedback2.0, made by a french company.
Delta Airlines : http://change.delta.com/
Feedback 2.0 : http://www.feedback20.com/en/
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